Many people know me through my illustrations, writing, or event sketching (eventsketchart.com). But long before that, motion graphics & animation were a big part of my professional life, both as a creator and as a university lecturer teaching design and motion graphics.
Recently, I had the opportunity to create a launch video for PRCoverage.AI, a new platform built specifically for the AI era of public relations.
The project involved creating a fast-moving product introduction that showcases the platform’s interface, reporting tools, and AI visibility metrics in a clean, energetic visual style. The goal was to communicate a complex product quickly and clearly while keeping the pacing polished and engaging throughout.
What I especially enjoyed about this project was editing the music and synchronizing the animation to its emphatic beat. It was a challenge to combine clarity with momentum — turning dense functionality and UI interactions into something cinematic, intuitive, and exciting to watch.
PRCoverage.AI is doing something genuinely interesting in the PR space — helping agencies, in-house teams, and independent PR professionals understand how earned media is influencing visibility inside AI systems like ChatGPT and Gemini.
Very proud to share this piece, and grateful to the PRCoverage team, who were fantastic collaborators throughout the process.
🎬 Full video in the comments.
#MotionGraphics #Animation #CreativeDirection #UIAnimation #ProductVideo #VisualStorytelling #AfterEffects #Design #PRTech #AI